Miami moves fast. Tourists pick a restaurant on Instagram at noon and book a boat, med spa, or rental by dinner. If your last post was three weeks ago, they move on. Here's what management actually costs in Miami, what to ask before paying anyone, and how to stay visible without doing it yourself.
$99–300/mo (10–20 posts): Feedbird $99 (10 posts) / $149 (15 posts). ARIA Lite $99 (10 IG posts). ARIA Starter $297 (20 posts, 1 platform).
$400–800/mo (near-daily + video): ARIA Growth $497 — 30 posts IG+FB+TT with reels and comment replies (most popular). ARIA Pro $797 — 50 posts + Shorts + newsletter + weekly report.
$1,000+ (full coverage): ARIA Agency $1197 — 100 posts, 3 locations, ad creative, manager. ARIA charges $495 setup except Lite. Min 2 months — one month can't prove consistency.
1. How many posts AND reels do I get? 2. Which platforms — in Miami, IG and TikTok drive discovery, Facebook drives bookings. 3. How fast live? (ARIA: 48 hours.) 4. Who answers comments and DMs? (ARIA: auto-response on Growth+, agents from $97/mo.) 5. Is there a trial? (ARIA: 14 days free on paid plans.) Also ask who provides photos — you shouldn't need a full shoot to start.
Visitors search hashtags, maps, and Reels — not your website. Daily posting covers lunch specials, weekend events, cruise schedules, game days. Twice a week misses most of it. Owners in Brickell, Wynwood, Little Havana, Coral Gables, and South Beach don't have 10pm editing time — automation keeps them showing up while they run the floor.
Live in 48 hours. Daily posting handled.